Luís Paixão Martins slams Sporting and points finger at Rui Borges | OneFootball

Luís Paixão Martins commented on Rui Borges' communication in the preview of the match between Sporting and Arouca and criticized the way the Sporting coach answered questions about the team’s current form. The consultant and communication specialist felt that the message conveyed by the coach was not the most appropriate, especially at a time when the Lions have been under scrutiny following a few less positive results.

The coach’s remarks came when he was asked about the team’s consistency, after the Lions had let some leads slip. He chose to highlight the progress made since his arrival at Alvalade, pointing to the national title, the finals reached, the 82 points earned over two seasons, and a place in the Champions League quarter-finals.

The coach admitted, however, that he would have liked to win more trophies, while stressing that the goal is to keep putting Sporting in contention for major decisions. In the same remarks, he reinforced that the team has room to improve, but that he wants to do so while winning, in a direct reference to the level of demand that exists at the Club.

“I write this without dramatizing, but because I think the line of communication is wrong: victories do not generate patience; they create demands,” reads his personal account on X.

Rui Borges is now preparing to host Arouca, in a match in which Sporting are looking to return to winning ways after the 1-1 draw against Famalicão. The coach acknowledged the importance of winning before the international break and again stressed that the Lions need to grow, but always with the objective of winning.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.