Manchester City partner with DAZN providing global audiences with exclusive content | OneFootball

Premier League giants Manchester City have struck an agreement to partner with streaming giants DAZN, providing global audiences with exclusive content.

The new collaboration represents another strategic expansion of City’s media and fan engagement footprint, following years of innovation across platforms such as City+, Recast, and YouTube.

With global interest in the club at an all-time high, this latest venture is designed to broaden the club’s accessibility in new and existing markets by leveraging DAZN’s extensive international reach.

This partnership also comes as Manchester City continue their efforts to diversify fan engagement during a period of evolving viewing habits and digital consumption. While live matches remain the crown jewel of football broadcasting, the appetite for non-live content – including documentary-style storytelling, training footage, and player features – has grown rapidly.

Manchester City’s latest move also aligns with industry trends and rivals’ strategies, while placing an increased focus on international engagement coincides with their efforts to cement brand loyalty and narrative control following a season in which on-pitch performance fell short of expectations.

With the 2025/26 campaign set to begin amid high anticipation and changes within the squad, this DAZN collaboration allows the club to directly shape the storylines that define the new era under Pep Guardiola and captain Bernardo Silva.

It has been announced that DAZN and Manchester City have launched a dedicated club environment on the DAZN platform, offering fans comprehensive access to exclusive Etihad Stadium club content across DAZN’s extensive global footprint.

The newly introduced area for Manchester City on DAZN is set to deliver non-live content enabling supporters to engage with the club’s teams, players, and operations, with behind-the-scenes footage, interviews, press conferences, podcasts, and ‘additional features’ to be offered.

As part of DAZN’s complimentary content portfolio, it is also detailed that fans can explore various interactive functions such as gaming, merchandise opportunities, ticketing, and more – creating an immersive and engaging fan experience.

The move further underlines City Football Group’s broader digital-first strategy, which places content and technology at the heart of supporter engagement. Given the rising number of younger fans accessing the sport via non-traditional platforms, DAZN’s integration of entertainment, interactivity, and sport makes it a natural partner for City’s ambitions.

Looking ahead, this partnership may pave the way for more enhanced or even live content in the future, particularly for international fans without direct access to regional broadcasters. With Manchester City’s pre-season schedule under way and growing interest in players like Rayan Cherki, Erling Haaland, Tijjani Reijnders, and many more alongside the next generation of academy stars, the timing of this content offering is likely to resonate widely.

As the 2025/26 season approaches, City’s ability to maintain a strong off-field presence may prove just as vital as results on the pitch, and this DAZN deal puts them at the forefront of how elite clubs communicate, engage, and grow globally.