Martim Mayer: Big-name brand at Benfica, sell stadium naming rights | OneFootball

Martim Mayer - who criticized Frederico Varandas - revealed some of the measures he wants to implement, should he be elected president of Benfica, in the elections on the 25th of October. Selling the naming rights of Estádio da Luz and opening the SAD to Adidas are strategies to be applied.

"The Benfica SAD should be 67% owned by the club. Currently, it is 63.25% owned. But, on top of these 67%, we should have two long-term strategic shareholders, each with 10% of the SAD", the businessman admitted, in statements to Rádio Renascença.

For Mayer, "it will surely be Adidas", showing great ambition for the future. Moreover, the candidate has a plan that involves "selling the stadium's name", admitting that "a contract of 10 million euros per year, times 10 years, is a good contract".

"Benfica should want Adidas as a shareholder of the SAD. I, as president, will make every effort to make it so. The other shareholder should be related to entertainment and the streaming of sports events. In this logic, the stadium's naming should have to do with one of these two strategic shareholders. That makes sense", he assured.

To conclude, Martim Mayer revealed: "the football structure of Benfica should have a general manager. The general manager of Benfica's football, in our view, is someone who will have to look globally. He will have to encompass the entire Benfica academy, from the under-13s, he will have to cover scouting, women's football, the B team, the under-23s, and he will have to implement this whole philosophy and vision in what is the A team's football. This is because Mário Branco and José Mourinho are completely focused on the short term of the club's football".

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.