McDonald’s Park: Chicago Fire enter landmark stadium naming rights partnership | OneFootball

By MLSsoccer staff

McDonald’s and Chicago Fire FC have entered a historic naming rights partnership that will see the club’s new $750 million privately-funded stadium named McDonald’s Park, opening in 2028.

Located in The 78, a premier riverfront location in the heart of Chicago, McDonald’s Park will serve as a world-class sports and entertainment destination that anchors year-round programming. The stadium will seat more than 22,000 fans for soccer matches and up to 31,000 for concerts and special events.  

In the company's first-ever naming rights partnership for a major professional sports stadium in the United States, McDonald’s will play an active role in shaping the experience at McDonald’s Park – bringing together sport, food, culture and community in a way that reflects Chicago. 

Designed as a year-round destination, McDonald’s Park will feature – in addition to all Chicago Fire home matches and concerts and special events – a permanent McDonald’s flagship restaurant, immersive fan and culinary experiences throughout the stadium, and programming that brings supporters back for concerts, cultural moments, community events, and celebrations all year long. 

"As we take the next step on our journey to build a world-class club, our commitment to Chicago is at the center of everything we do," said Joe Mansueto, Chicago Fire owner and chairman. "That’s why McDonald’s is the perfect partner – an iconic global brand with deep Chicago roots and shared values in supporting our community. McDonald’s Park will be the stadium that Chicago deserves."

"Together, we are creating more than a stadium," said Chris Kempczinski, McDonald’s chairman and CEO. "We are building a place that serves up joy, brings together community, delivers impact, and is designed to serve generations to come."

Expanding youth access

At the center of the partnership is a significant commitment to youth soccer access across Chicago.

Beginning in 2027, McDonald’s will serve as the presenting partner of the Chicago Fire’s P.L.A.Y.S. (Participate, Learn, Achieve, Youth, Soccer) Program, supporting a multi-year expansion of free, school-based soccer programming across Chicago Public Schools – with a priority placed on elementary schools with limited access to the sport.

P.L.A.Y.S. focuses on strengthening academic performance and social/emotional development through a soccer-based curriculum. Today, the program operates in 70 Chicago Public Schools. Through this partnership, McDonald’s and the Chicago Fire have committed to a phased expansion designed to remove barriers to play and dramatically increase access: 

Local impact beyond matchdays

McDonald’s Park will serve as a hub for community impact extending far beyond the game.

Together, McDonald’s and the Chicago Fire will support hands-on initiatives addressing food insecurity, including an annual meal packing and distribution effort hosted at the stadium – bringing together employees, players, and community volunteers to support families in need.

Ronald McDonald House

Ronald McDonald House, premier partner of the Chicago Fire Foundation, will be a central charitable focus of the partnership, with year-round integration across matchday and community platforms.

Key elements include:

Chicago currently play at historic Soldier Field and train at Chicago’s Endeavor Health Performance Center, a $100 million state-of-the-art facility that opened in 2025.

Back in March, the Fire broke ground on their privately-funded, soccer-specific stadium in Chicago’s South Loop neighborhood.