Millions guaranteed: HSV's cash cow explained! | OneFootball

In sporting terms, players like Luka Vuskovic and Daniel Heuer Fernandes are HSV’s insurance policies. At their home Volksparkstadion, the club has another guarantor of success.

To understand that, all it takes is a look at the bare numbers: 21 of the team’s 31 points so far this season were earned in their own stadium. At the same time, business away from the pitch is also booming, as a recent article by Sport Bild shows. Every home game has been sold out this season. With a capacity of 57,000 spectators, ticketing alone brings in between €1.5 million and €2 million per match, depending on the opponent.

On top of that come strong additional matchday revenues. Food, drinks, and merchandising can ideally generate more than €1 million extra. Traditional Saturday matches at 3:30 p.m. are especially lucrative, as fans spend more time in the stadium and accordingly consume more.

To further expand this success factor, HSV is planning extensive investments. At the top of the agenda is the expansion of the Volksparkstadion to 60,000 seats. The official approval process is currently underway. If the green light is given, the expansion could be completed within 18 to 24 months. Planned additions include extra seating and standing areas, more toilets, and improvements in the VIP section.

Photo: IMAGO

Volkspark is helping HSV regain financial health

Part of the measures is to be financed through the new cooperative model “Supporters Trust.” Starting on May 5, members and fans will be able to purchase shares for €887 each. In an initial phase, the club hopes to generate €16 million in revenue, while in the long term as much as €100 million could even be possible.

Nur die Raute – All the news about HSV

But HSV is not thinking exclusively about football. Concerts, trade fairs, congresses, and corporate events make the stadium a year-round event venue. This summer, events featuring Linkin Park, Johannes Oerding, and Helene Fischer are among those scheduled. These revenues also amount to the low seven figures.

How positive the economic turnaround has been is shown by a look at the balance sheet: while net debt was still just under €75 million in 2017, HSV most recently had net financial assets of €14 million. HSV also has its gold mine, the Volksparkstadion, to thank for this development.

Photo: Getty Images

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.