Multi-million deal done: BVB extend with key partner | OneFootball

After several lucrative deals, Borussia Dortmund has finalized its next sponsorship agreement. The partnership with an important partner will continue.

Borussia Dortmund is continuing to drive its economic development forward. The Bundesliga club will also be able to count on the support of Pluto TV in the future. The streaming service and BVB are continuing their collaboration – for the Black and Yellows, the agreement is once again likely to mean revenue in the millions.

The parties did not disclose any specific financial details. However, Pluto TV belongs to the Champion Partner category at BVB. Companies at this level are estimated to invest between two and six million euros per year. This keeps the streaming provider an important part of Dortmund’s sponsorship portfolio.

The cooperation is not limited to traditional advertising space. Pluto TV will continue to be present both at Signal Iduna Park and across the club’s digital platforms. The Dortmund women’s team also plays a special role. The provider broadcasts selected competitive and friendly matches of the BVB women. The partner’s logo will also remain visible on their training and warm-up gear.

Pluto TV remains an important BVB partner

Another part of the collaboration is jointly produced content. This includes the show “Yellow Couch with Patrick Owomoyela.” In it, the former BVB professional meets various personalities connected to Borussia Dortmund and talks with them about topics from the Black and Yellow world.

Photo: IMAGO

On Dortmund’s side, the extension has been met with approval accordingly. “We are very much looking forward to continuing our partnership with Pluto TV,” said managing director Carsten Cramer. At the same time, he emphasized the importance of the joint media offerings: “Together, we are committed to producing relevant and innovative content and making it available to our fans free of charge.”

The new deal fits into a series of financially important agreements for BVB. The cooperation with main sponsor Vodafone brings particularly large sums to the club. The company is reportedly paying more than 30 million euros per season for the prominent place on the front of Dortmund’s shirts. By extending the Pluto TV partnership, BVB is now strengthening another collaboration that is intended not only to generate additional revenue but also to increase the club’s media reach, especially that of its women’s team.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.