Napoli reveal bold dark brown third kit, Buongiorno & Beukema star | OneFootball

The wait is over: at 3 pm, Napoli officially unveiled its new third jersey, a kit that has captured attention from the first images for its unusual chromatic choice.

Napoli's new third jersey: a bold dark brown, with Buongiorno and Beukema as exceptional testimonials

The dark brown, the central tone of the design, immediately sparked a heated debate among the Azzurri fans, divided between enthusiasm and skepticism.

Behind this creation is meticulous and refined work, signed by Valentina De Laurentiis, responsible for the creative direction of EA7 Armani for Napoli. The stylist wanted to reinterpret Neapolitan tradition in a contemporary key, introducing a color that moves away from the iconic blue to embrace a warmer and more sophisticated nuance. This dark brown recalls the material and culture of the city, evoking an almost artisanal elegance, but with a modern twist that gives personality and character to the jersey.

The official launch was accompanied by the presence of testimonials Buongiorno and Beukema, who participated in an event where the philosophy behind the kit was told, now an integral part of the Azzurri sports wardrobe. The new jersey is not just a technical garment, but a true identity symbol, designed to reflect the passion and pride of the Neapolitan fans.

This bold chromatic choice may seem like a challenge, especially considering the long tradition of jerseys with vivid and sunny blues. However, De Laurentiis' skilled hand has managed to balance innovation and respect for history, with high-quality details and fabrics that ensure high performance and comfort.

Attention to detail is a distinctive feature of the EA7 Armani project, which with this collaboration further strengthens its position in the world of football as a brand capable of combining aesthetics and functionality. Napoli's new kit promises to become a cult piece, capable of dividing but also uniting fans under a new, intriguing visual identity.

The story that unites SSC Napoli to the cultural identity and traditions of the city continues with Café, the third kit for the 2025/26 season, created in collaboration with EA7.

In Naples, coffee is much more than just a drink: it's a daily ritual, a moment of sharing, a symbol deeply rooted in the soul of the Neapolitan people. For over two centuries, Neapolitans have proudly preserved the art of its preparation, from the traditional cuccumella, the iconic "Neapolitan coffee maker", to its more modern interpretations. The cup is an institution that spans generations, becoming an expression of culture, art, and solidarity: from the famous "tazzulella" sung by Pino Daniele, to Eduardo De Filippo's monologue in Questi Fantasmi, to the lightness of Totò's jokes and the philanthropic gesture of the "suspended coffee", now known all over the world.

A collective rite, just like wearing the Napoli jersey, which finds homage in Café, the 2025/26 third kit: an elegant and powerful interpretation, capable of merging urban aesthetics and international vision.

The jersey is embellished with the tricolor shield in the center of the chest, a symbol of the Italian Champions title won in the 2024/25 season.

Its polo-style collar is finished with a vintage blue border that frames the neckline with sober elegance, recalling the same color present in the SSC Napoli, EA7, MSC logos and in the cuffs, which have a fitted but comfortable cut, designed to offer aerodynamics and freedom of movement. On the back, at the base of the neck, the writing "SSC Napoli" proudly seals the Club's identity.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.