Napoli win SFS Award 2025: “AG4IN” campaign of the year | OneFootball

SSC Napoli receives a new prestigious international recognition in the field of sports communication. The “AG4IN” campaign has won the “Campaign of the Year” award at the SFS Awards 2025, presented during the Social Football Summit, the event that annually celebrates excellence and innovation in the football industry.

Napoli awarded at the SFS Awards 2025: “AG4IN” is the best campaign of the year. Here are all the details of the recognition

The ceremony took place at the OGR in Turin. Tommaso Bianchini, General Director – Business Area, accepted the award on behalf of the club, representing the organization in an evening dominated by world-class entities.

An international recognition in an elite context

The 2025 edition of the SFS Awards saw leading clubs and institutions such as Borussia, Liverpool, the Premier League, and FIFA – Club World Cup emerge. In this scenario, Napoli's success testifies to the quality of the “AG4IN” project and the club's ability to develop communication strategies in line with global standards.

Why “AG4IN” convinced the jury

Three pillars allowed the campaign to stand out:

1. Global impact digital activation

The project reached 200 million unique organic users worldwide and exceeded 325 million impressions, confirming itself as one of the most successful Italian campaigns in the sports sector.

2. Physical activation: the Parade of Champions

An event that represented a symbolic moment for the city and the Napoli brand:

over 300,000 people along the route,

70 million viewers connected via Rai Italia.

Numbers that highlight unprecedented popular participation.

3. Distribution of the film “AG4IN”

The audiovisual project dedicated to Napoli's journey played a key role in spreading the club's values and identity on a global scale.

A special award for female leadership

During the evening, a recognition was also given to Erinda Gorenca, manager of SSC Napoli, awarded with the Female Leadership in Football Award, a title dedicated to the memory of Emanuela Perinetti. A tribute that values the commitment and growth of the female role in the management of modern football.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.