New Balance and São Paulo FC unveil the new Third shirt for 2026 | OneFootball

Inspired by elements of tailoring, the new kit combines elegance, versatility, and performance to accompany fans through different moments of their daily routine

New Balance and São Paulo Futebol Clube present the new third kit for the 2026 season. Developed from a classic take on sportswear, the new uniform draws on tailoring references to convey a sophisticated and contemporary proposal, expanding the possibilities for wearing the shirt without giving up the club’s tricolor identity.

Credit: Cássio Andreasi/New Balance

Credit: Cássio Andreasi / New Balance

Credit: Cássio Andreasi / New Balance

Credit: Cássio Andreasi / New Balance

Credit: Cássio Andreasi / New Balance

The design reinforces this concept through an elegant and minimalist construction. The off-white base features embossed stripes applied tone on tone, creating a subtle texture that enhances the garment’s finish. Burgundy details on the ribbed collar and cuffs add contrast to the look. The São Paulo crest, applied over the heart in 3D TPU with a glazed finish, the internal Tricolor DNA print, and the New Balance logo, in the same finish, reinforce the kit’s premium character.

The launch campaign reflects this proposal by bringing together traditional tailoring elements and the world of football. In different everyday settings in a fan’s life, the shirt demonstrates its versatility and shows how the kit goes beyond the sporting environment to become part of daily life.

“The idea behind the new Third was to explore a different aesthetic language within the 2026 collection, using classic and sophisticated references to reinterpret São Paulo’s kit. We wanted to develop a shirt that preserved the club’s identity while also fitting the way fans experience football today, moving naturally through different moments of their day,” says Leandro Moraes, New Balance brand director.

In addition to its aesthetic proposal, the new shirt brings together technologies focused on comfort and performance. Made from 100% recycled polyester, it features breathable fabrics with NB Dry quick-drying technology on the front, sleeves, and back, promoting the rapid absorption and evaporation of sweat. The ribbed collar and cuffs, the 3D TPU São Paulo crest and New Balance logo, as well as the commemorative seal for the 96th anniversary of São Paulo Futebol Clube, reinforce the idea of uniting innovation, performance, and tradition.

The new São Paulo FC Third shirt for the 2026 season will be available starting July 28 on New Balance’s e-commerce, at SAO Store, and in physical stores.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.