Neymar's arrival: Santos outshine Palmeiras on social media | OneFootball

In 2025, in the digital realm, Santos surpassed Palmeiras and, since June, has maintained the third position in the overall ranking, behind only Corinthians and Flamengo, according to data from Ibope Repocum.

Currently, the team has 25.6 million followers across all networks, compared to 24.3 million for the alviverde, leading on Facebook (5.8 million vs. 5.3 million), Instagram (7.7 million vs. 7.5 million), and TikTok (7.4 million vs. 5.4 million). Meanwhile, Verdão leads on X (3.7 million vs. 3.1 million) and YouTube (2.4 million vs. 1.6 million).

One of Santos' most notable records is on TikTok, which reached over 600 million views last October, surpassing the club with the most subscribers on social media, Flamengo, with 210 million views on the platform.

One of the main effects of this growth is Neymar Jr, who was ranked by “SportsPro” as the sixth most marketable athlete in the world in 2025. The forward returned to play last Saturday against Fortaleza at Vila Belmiro.

Photo: Raul Baretta/Santos FC

Growing

Moreover, the alvinegro club continues to increase its follower base on the five main digital platforms. The impressive result has been crucial for strengthening the Santos brand both in the national and international markets, directly reflecting in attracting new sponsors and valuing current commercial partners.

According to Caio Lacerda, Santos' marketing director, the growth on social media is the result of an integrated and performance-focused strategy.

“We have a team dedicated to understanding platform trends and producing content that connects Santos with different audiences, without losing the essence of the club. This advancement on social media strengthens our global brand positioning and creates value for our sponsors, who gain even more visibility in a highly engaged environment,” highlights the executive.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.