No longer bottom! How much TV cash HSV now pockets | OneFootball

In their second Bundesliga season after promotion, HSV are also taking a financial step forward. Additional income is on the horizon.

The reason: Hamburg are climbing three places in the TV revenue table. More precisely, they move from last place to 15th. According to Sport Bild and DPA, HSV can expect to receive €40.05 million from national TV revenues in the 2026/27 season.

The previous year, the newly promoted side had received only €31.4 million. That means HSV are increasing their income from centralized TV marketing by just under €8.7 million. However, the figures now published are not yet the final amounts. Among other things, the additional four percent for playing time given to U23 players trained in Germany will only be calculated after the end of the season. Fan and media interest will also still be factored in.

The differences between Bayern and HSV are enormous

Even so, the table already clearly shows how large the financial gaps within the Bundesliga are. Leaders and record champions Bayern Munich come in at just over €92.3 million. That means the Munich club are collecting almost three times as much as bottom side and promoted club SV 07 Elversberg (€31.2 million). Borussia Dortmund (€83.7 million) and Bayer Leverkusen (€81.3 million) follow behind them.

Photo: Getty Images

With their €40.05 million, HSV sit in 15th place, ahead of the three promoted teams. Ahead of the Hanseatic club, meanwhile, are among others arch-rivals Werder Bremen with €47.6 million and 1. FC Köln with €47.9 million. All other clubs receive more than €50 million.

However, the TV revenue table is repeatedly the subject of heated debate. Fans and many experts criticize the distribution formula and demand that reach, attention, and viewer interest be given greater consideration. Instead, sporting performances from recent years continue to play a major role: 43 percent of the revenue is distributed based on results from previous seasons, while 50 percent is shared equally among all clubs.

The result: HSV receive the fourth-lowest amount of all Bundesliga clubs, even though in the previous season they attracted the third-highest level of interest from TV viewers. However, another club now holds the wooden spoon.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.