No longer bottom! HSV now banks this much in TV cash | OneFootball

In its second Bundesliga year after promotion, HSV is also taking a financial step forward. Additional income is on the horizon.

The reason: Hamburg are climbing three places in the TV revenue table. More precisely, they move from last place up to 15th. According to Sport Bild and DPA, HSV can expect to receive €40.05 million from domestic TV revenue in the 2026/27 season.

The previous year, the newly promoted side had received only €31.4 million. That means HSV is increasing its income from centralized TV marketing by just under €8.7 million. However, the sums now published are not yet the final amounts. Among other things, the additional four percent for playing time given to U23 players trained in Germany is only calculated after the end of the season. Fan and media interest will also still be factored in.

The differences between Bayern and HSV are enormous

Even so, the table already clearly shows how large the financial gaps within the Bundesliga are. Leaders and record champions Bayern Munich come in at a good €92.3 million. That means the Munich club is collecting almost three times as much as bottom side and promoted team SV 07 Elversberg (€31.2 million). Borussia Dortmund (€83.7 million) and Bayer Leverkusen (€81.3 million) follow behind.

Photo: Getty Images

With its €40.05 million, HSV sits in 15th place ahead of the three promoted clubs. Ahead of the Hanseatic side are, among others, arch-rivals Werder Bremen with €47.6 million and 1. FC Cologne with €47.9 million. All other clubs receive more than €50 million.

However, the TV revenue table is repeatedly the subject of heated debate. Fans and many experts criticize the distribution formula and call for reach, attention and viewer interest to be given greater consideration. Instead, sporting results from recent years still play a major role: 43 percent of the revenue is distributed based on results from previous seasons, while 50 percent is shared equally among all clubs.

The result: HSV receives the fourth-lowest amount of all Bundesliga clubs, even though it attracted the third-highest level of TV viewer interest in the previous season. However, another club is now carrying the red lantern.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.