No official announcement, but Vasco get kits with Sportingbet logo | OneFootball

Behind the scenes on the commercial side, Vasco took a decisive step toward ending the period of clean shirts without a main sponsor in professional football. Although the parties have not yet publicly made the signing official, betting company Sportingbet has already started to become part of the club’s daily routine. Vasco’s logistics department received the first batch of kit items bearing the company’s brand, which will occupy the most valuable space on the shirt until December 2027.

The new sponsor will appear on the match shirts of the men’s, women’s, and all youth teams at São Januário. Taking advantage of the return to training after the break for the 2026 World Cup, several football departments held photo shoots and video recordings for social media with the new brand. The goal of the initiative was to speed up Vasco’s promotional processes, since the commercial contract is at a very advanced drafting stage.

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Agreement with Sportingbet requires mandatory use of the brand in media

The new items received show no aesthetic changes compared with the original design developed by the sportswear supplier. As part of the contractual obligations agreed in the advertising partnership, all audiovisual materials produced by Vasco for social media must display the sponsor’s logo. This contractual term explains the participation of several athletes from different categories in the media day to prepare the partnership’s launch advertising materials in advance.

While the official announcement has not yet been made on the club’s channels, the professional squad players are carrying out activities at CT Moacyr Barbosa wearing clean training shirts without any sponsors on them. The official photos and footage captured with the new models are under embargo behind the scenes and cannot be shown to Vasco fans. The expectation is that the commercial department will finalize the bureaucratic pending matters in order to hold the launch event for the international betting brand.

Pedrinho’s return speeds up the announcement process at Vasco

The institutional instability caused by the brief temporary absence of president Pedrinho from the leadership of Vasco da Gama SAF ended up delaying the contract-signing schedule. With the end of the court intervention and the current association board regaining control of football last week, talks began moving quickly again. The internal expectation among club officials is that the partnership will be officially announced in the coming weeks of July.

The arrival of the new brand ends a long period without a sponsor in the most prominent area of Vasco’s shirt, which had been vacant since Betfair left at the end of last year. Negotiations between the Rio club and Sportingbet had already come close to a signing in May, but talks were paused because of disagreements over the fixed amounts sought by the board. After new rounds of talks led by football director Admar Lopes and the executive team, the parties reached an understanding on the targets plan and aligned the final agreement.

Vasco shirt has a main sponsor again – Photo: Dikran Sahagian/Vasco

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.