Nubank ‘to take over’ Palmeiras stadium naming rights from Allianz | OneFootball

OneFootball's home page

Nubank ‘to take over’ Palmeiras stadium naming rights from Allianz | OneFootball

In partnership with

Yahoo sports
Icon: OffsAIde

OffsAIde

·10 April 2026

Nubank ‘to take over’ Palmeiras stadium naming rights from Allianz

Article image:Nubank ‘to take over’ Palmeiras stadium naming rights from Allianz

Nubank has agreed a deal to buy the naming rights for Palmeiras’ stadium, replacing Allianz, whose agreement began in 2014 and was due to run until 2034.

According to O Globo, the contract is worth 10 million dollars per year, about R$ 51 million at current rates, and runs until 2044.

OneFootball Videos

Talks between Nubank and WTorre intensified in recent weeks and concluded with an agreement for the arena’s naming rights.

Allianz has held the rights since the venue’s inauguration, with the current deal worth around R$ 15 million a year, indexed to inflation.

The change highlights the arena’s rising commercial value and a shift in the types of companies aligning with Brazilian football.

Source: Nosso Palestra

View publisher imprint

MORE STORIES

See More Stories
Watch on OneFootball