Official: Flamengo unveil new main sponsor | OneFootball

Betano Chosen as Flamengo's New Master Sponsor

Flamengo announced on Monday (18) that Betano will be its new master sponsor. The contract includes the exposure of the brand in professional football, Olympic sports, including volleyball, basketball, and women's football, as well as FlamengoTV, expanding the company's presence in various areas of the club.

Recognized globally in the sports betting sector, Betano reinforces Flamengo's internationalization strategy. In short, the agreement represents the largest sponsorship contract in Brazilian football history. However, the officialization will depend on the approval of the Deliberative Council, which is scheduled to meet on Tuesday (19).

HOW WAS THE CHOICE MADE?

Flamengo concluded the process of choosing its new master sponsor after a competition marked by well-defined technical criteria. Six companies participated in the contest: Esportes da Sorte, Sportingbet, Superbet, 7K Bet, Betano, and Bet Nacional.

All of them previously received the minimum expected values for contributions to professional football, Olympic sports, and marketing actions aimed at FlamengoTV. The process took place in a single proposal format, without an auction or additional rounds of bidding.

This structure ensured equal conditions among competitors and ensured that the decision was made based on objective criteria, preserving the integrity of the negotiation and aligning with the club's strategic interests.

HOW MUCH WILL BETANO PAY FLAMENGO?

The expectation is that the new master sponsorship will represent the largest contract in Brazilian football and rank among the top nine in Europe in absolute values. According to narrator João Guilherme, a club employee, Flamengo is expected to receive around R$ 300 million throughout its partnership with Betano.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.