Officially: Real Madrid rebrand Santiago Bernabeu | OneFootball

Iconic stadium gets bold new identity

Officially: Real Madrid rebrand Santiago Bernabeu

Real Madrid is preparing to unveil bold rebranding of its legendary stadium, Santiago Bernabeu shortening the name to simply "Bernabeu" as part of new global image for the venue.

According to AS, the club’s revamped identity will debut this week with groundbreaking event — Spain’s first-ever NFL game when the Washington Commanders face the Miami Dolphins this Sunday.

The match will mark the first official event under the stadium’s updated branding & futuristic exterior design.

A new image for new chapter

The club released updated logo and promotional visuals showcasing the stadium’s striking new metallic facade and digital lighting system. The refreshed "Bernabeu" branding aims to make the name shorter, stronger and more iconic.

Beyond football, the venue is now year round destination for global events, concerts and cultural festivals. The "Navidad Christmas Festival" set to run from December 24 to 31 has already sold out all tickets.