Ostentation or style? What CR7, Neymar and Messi wear and pay | OneFootball

Ostentation or style? What CR7, Neymar and Messi wear and pay | OneFootball

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·30 September 2026

Ostentation or style? What CR7, Neymar and Messi wear and pay

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Globo.com reports that football stars collect luxury watches worth beyond R$ 10 million, now seen as status pieces. Hublot advertises on substitution boards in Europe, while Rolex also invests in Formula One. Favourites include Richard Mille, Patek Philippe and Jacob & Co. Kylian Mbappé fronts Hublot, Erling Haaland represents Breitling.

Patek Philippe often requires relationships and a verbal promise not to resell for at least three years, a route that secures priority on scarce releases. Clients include Harry Kane, Dele Alli and Zlatan Ibrahimović.


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Jacob & Company is in demand. During a World Cup break, Neymar bought a watch valued at US$ one million, not the priciest in his collection. Cristiano Ronaldo also owns multiple items and once gifted Francis Ngannou a watch worth R$ 660 thousand.

Among Ronaldo’s costliest is the Franck Muller Imperial Tourbillon, set with 474 baguette diamonds and 70 rubies without visible gold, priced around US$ two million, roughly R$ 10.2 million. One of Neymar’s rarest is the Richard Mille RM 68-01 Cyril Kongo, limited to 30, about US$ two point one million, around R$ 10.7 million.

Lionel Messi’s collection leans to Patek Philippe, with a Grand Complications in rose gold at about US$ one point nine million, roughly R$ 9.7 million. Pep Guardiola wears the Richard Mille RM 022 Tourbillon at about US$ one point five million, around R$ 7.6 million. A French forward favours the Rolex Cosmograph Daytona Rainbow, also owned by Ronaldo, at about US$ 600 thousand, roughly R$ three million.

“Artificial intelligence was used to assist in creating this article based on reporting from the original source quoted.”

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