Pa’ La Cancha, Chivas’ official video game | OneFootball

Guadalajara, Jalisco, September 18, 2026.- Chivas announces the launch of its official video game, available for download on mobile devices starting today. It is the first video game created from scratch for a soccer club in Mexico: a property that is 100 percent owned by Chivas, unlike the brand appearances the club has previously had in other video games.

This project reflects our Mexicanos con Valor philosophy, one of the pillars that distinguishes Club Deportivo Guadalajara as a constant promoter of national talent. Pa’ La Cancha is the result of the partnership between Chivas, development studio Programenso Studios, and agency Playbook House, which was responsible for the strategic connection that made this collaboration possible. 

Created for the Chivahermanos, the video game is inspired by the excitement felt by our millions of fans on their way to the stadium. In every match, players of all ages will be able to speed up, overcome obstacles, and rack up kilometers as they make their way to the field. A dynamic and fun experience that brings into the digital world what it feels like in the lead-up to cheering on the Rebaño Sagrado.

As part of the launch, during all Chivas home matches, our fans will be able to play Pa’ La Cancha at the Arena Chivas Esports. In this space, Chivahermanos will be able to compete against one another and try to rack up the greatest number of kilometers or beat the marks set by some team players to win different prizes.

"From the commercial area, Chivas works around two strategic pillars: connecting with our fans and looking for new ways to develop the brand. Under that directive and aligned with the Club’s vision of promoting Mexican talent, and of reinventing ourselves before anyone else, we decided to back 'Pa' La Cancha.' In the end, we believe that innovating with intention is not just creating a new format, it is inhabiting it," said Santiago Montes, Sr. Manager of Strategic Planning and Commercial Innovation at Chivas.

"Transforming the digital entertainment industry through strategic partnerships is now our main purpose," said Abby Abud, CEO of Playbook House, about the agency’s role.

"We are the video game studio that created the first native game for a soccer team in Mexico, with a development time of 8 months, including the creative process," said Yuls, from Programenso Studios.

Our video game Pa’ La Cancha, which includes content updates in the coming months, is part of Club Deportivo Guadalajara’s strategy to create new experiences in digital formats that can bring fans closer to the team they love.

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About Club Deportivo Guadalajara

Also known as Chivas de Guadalajara, it is a professional soccer team based in Guadalajara, Jalisco, that competes in Liga MX. Founded in 1906, it is the most popular and beloved club in Mexico and the United States, with more than 40 million followers. It has won 12 Liga MX titles, 4 Copa MX trophies, and has been Campeón de Campeones 7 times. In Liga MX Femenil, Chivas holds 3 titles, 2 league championships and 1 Campeón de Campeones title. The home venue of the team, also known as the Rebaño Sagrado, is Estadio AKRON, the most modern and innovative stadium in Mexico, certified to the highest international standards, and a host venue for the 2026 FIFA World Cup. For more information, please visit www.chivasdecorazon.com.mx

About Programenso Studio

Programenso Studios is the indie video game studio responsible for the full development of the first native video game for a soccer club in Mexico, from concept to finished product in 8 months. Its portfolio includes titles such as “Poggy Splash,” “Dance & Seek,” and “Void Rider,” video games that can be adapted for different brands.

About Playbook House

Playbook House is Mexico’s pioneering gaming agency, specializing in digital entertainment and focused on transforming the relationship between brands and audiences through purpose-driven campaigns. 

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.