Nosso Palestra
·29 June 2026
Palmeiras' 2027 shirt to have biggest fan-player price gap, why

In partnership with
Yahoo sportsNosso Palestra
·29 June 2026

Palmeiras and Puma are making moves for next season’s collection. NOSSO PALESTRA has learned that there will be a price change compared to the current amount.
The player version will cost R$ 699.90, an increase of R$ 100 over the current price. The fan version will also see an adjustment: R$ 449.90 instead of the R$ 429.90 charged this year.
Since Puma adopted the two models, next year’s will have the biggest price gap at R$ 250. One of the reasons, besides the difference in materials, lies in Palmeiras fans’ buying decisions.
NP has learned that the player version is the preferred one, and stores sell more shirts of this model at the expense of the other. It is common for retailers to stock only the fan version, since the other sells out quickly.
The goal is to create two price tiers so that both can be sold in a more balanced way.
As NP reported this Friday (26), the third blue kit to be launched in August will have the Cross of Savoy crest centered, with the Puma logo right above it. The player and fan versions will keep the current prices: R$ 599.90 and R$ 429.90, respectively.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.







































