Palmeiras and Brazil’s football future: youth, management, new icons | OneFootball

Palmeiras has always been one of the most prominent teams in Brazil. In 2021, it appeared in the International Federation of Football History & Statistics (IFFHS) ranking as the best team in the world. Currently, in 2025, Verdão holds the top global spot among clubs with the most away victories.

The club’s current corporate management stands out for having left behind the years of great difficulties faced by Palmeiras. Today, more than just winning on the field, Palmeiras has triumphed off the field as well. The club has become a benchmark in management and talent development, establishing itself as a model of success in Brazilian football.

Nowadays, Palmeiras adapts to new technologies and the different ways of consuming football. The club is a reference in modernity and innovation in sports. In sponsorships, digital presence, sports betting, and other contexts, the team has stood out year after year. Practice safe gaming.

The reconstruction of a giant: how Palmeiras reinvented itself

Palmeiras had excellent performance before the turn of the century. However, after 2001, when the partnership with Parmalat ended, the club faced serious financial and structural difficulties. These were years of inconsistent results, culminating in relegation to Série B of the Brazilian Championship in 2012.

The arrival of Leila Pereira, a businesswoman, lawyer, journalist, and sports executive, marked a new era at Palmeiras. Her term as club president began on December 15, 2021. Her first year as president was already marked by victories in the 2022 Brazilian Football Championship, the Recopa Sudamericana, and the Campeonato Paulista.

New partnerships, such as the one established with Crefisa, were fundamental in rebuilding the club, generating significant economic impact and improving on-field performance. Currently, Palmeiras has replaced Crefisa’s sponsorship with another that promises to further strengthen the club’s operations.

For the next three years, the main sponsorship will be handled by an online betting company. As this is a rapidly growing market, the trend is for the partnership to be solid and beneficial for both sides, with potential for renewal and increased revenue.

Today, Palmeiras stands out financially, showing how it is possible to recover with planning and management in sports. Among Conmebol representatives, it is the most valuable club, valued at R$ 1.6 billion.

The success of a champion on and off the field

With an increasingly strategic and technological approach to developing new athletes, Palmeiras has managed to secure good deals and strengthen the club both on the field and financially. Transfers generate significant revenue, strengthening the budget and allowing for reinvestment. In this way, any sale, trade, or contract signed by Palmeiras represents a strategic step toward the club’s future.

Players developed at the club, such as Endrick, Gabriel Menino, and Danilo, attract real interest from European clubs, highlighting Palmeiras’ potential to prepare excellent players for the field. Currently, homegrown athletes participate in important achievements, whether state, national, or continental.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.