Palmeiras announce Cimed partnership, deal to bring in R$57 million by 2027 | OneFootball

Palmeiras confirmed this Sunday (26th) its partnership with Cimed, a company in the pharmaceutical sector. The agreement is valid until December 2027 and covers the shoulder area of the professional and youth teams, both male and female.

The debut takes place later today against Cruzeiro, for the Brasileirão, at Allianz Parque. In addition to the logo on the game jerseys, it will also appear on the club's training and travel kits, as well as on the medical bag used by Alviverde's doctors during matches.

The partnership also includes the launch of Palmeiras-licensed products, with special lines within Cimed's Super Brands: Lavitan, the leader in vitamins; Carmed, with its lip balms; and João e Maria, the pharmaceutical's children's care line.

These launches are part of the company's strategy to strengthen its connection with consumers, expanding its presence in different segments and points of contact with the public. The licensed products will have exclusive designs inspired by the Palmeiras team.

It is estimated that, between fixed and variable amounts, the partnership will generate Verdão a revenue of R$ 57 million by the end of 2027.

– Palmeiras is more than just a successful club; it is a brand with international reach that offers its commercial partners enormous visibility, as well as credibility. That’s why we always seek the best business opportunities,” commented Leila Pereira.

The agreement also includes the distribution of vitamins to the Health and Performance Center (NSP), as well as digital activations on Verdão's official channels, strengthening the connection between the Greatest Champion of Brazil and the pharmaceutical industry that contributes so much to the quality of life of Brazilians.

– This partnership reflects a strong alignment of values between two brands that share the same vision of performance, overcoming challenges, and teamwork. Palmeiras is an example of winning management and inspires millions of Brazilians, just as we strive to do at Cimed, bringing health and well-being to every corner of the country,” said João Adibe Marques, CEO of Cimed.

This will be the second time that Cimed sponsors the club. Between September 2022 and February 2024, the company had its brand on the sleeves of the women's team uniform and on the chest of the youth futsal teams of Alviverde.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.