Palmeiras announce first 100% digital sponsorship with MANUAL for 2026 | OneFootball

The club said in a statement that it has agreed a 2026 partnership with MANUAL, a men's hair loss treatment platform, marking Palmeiras' first sponsorship delivered entirely digitally.

Financial terms were not disclosed, and the return sits below typical fees for physical kit exposure, reflecting the nature of the agreement.

The deal took effect in January and will run through all of 2026. It includes digital actions and content for supporters.

It provides integrated activations with Palmeiras Pay, the club's official digital account, offering special conditions when taking out plans.

Avanti members will receive exclusive discounts and other benefits on hair treatment services. There will also be raffles for shirts signed by the squad and other promotions.

Fans will have access to exclusive men's health content. Since October last year, the club had been exploring digital-only sponsorships and negotiating with companies for these platforms.

The club sees the agreement as a pathway to new revenue, as physical assets such as kit space are finite while digital offers wider possibilities. Its official channels attract millions of engaged supporters, and, alongside Palmeiras Pay and Avanti, provide significant visibility for partners.

Source: Globo.com