Palmeiras doubles sponsorship income since Crefisa exit, comparison | OneFootball

The departure of Crefisa and FAM, which for almost a decade occupied the main spaces on the Palmeiras shirt, marked the beginning of a new commercial strategy for the club. Instead of concentrating practically the entire kit under a single sponsor, Verdão chose to spread out its assets and managed to significantly increase its annual sponsorship revenue.

While the old deal with Crefisa and FAM brought in R$ 81 million fixed per season, Palmeiras began negotiating each kit property separately, attracting companies from different sectors and increasing the commercial value of the shirt.

The main contract is with Sportingbet, the master sponsor, which guarantees R$ 100 million fixed per season in a deal valid until 2028. The agreement also includes bonuses for sporting and commercial targets, and can reach up to R$ 170 million per year.

In addition to the betting company, other spaces on the kit have also been sold:

Adding up only the fixed amounts already confirmed, Palmeiras brings in approximately R$ 171.5 million per season, more than double the R$ 81 million previously received from Crefisa and FAM. Considering the bonus clauses included in the contracts, annual revenue could grow even further.

There is still space available

Even with the commercial appreciation of the kit, the club still has assets available for negotiation. The board is looking for partners for the front hem and the rear hem of the shirt, spaces that remain open and could further increase sponsorship revenue throughout the 2026 season.

Palmeiras expects to raise between R$ 15 million and R$ 20 million fixed for the remaining spaces. Mercado Livre has shown interest and is in talks with Alviverde to close a deal.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.