Palmeiras effect: carmaker ups Morumbi bid after banks approach São Paulo | OneFootball

President Harry Massis Júnior’s rush to quickly secure a replacement for Eduardo Toni to lead São Paulo’s marketing department (the club is negotiating with Rafael Soares, from Bahia) has a reason: Morumbi’s naming rights.

With the contract with Mondelez for the use of its Bis chocolate brand to name the stadium ending at the close of the current season, the Tricolor sees competition heating up among interested companies to replace it.

As AVANTE MEU TRICOLOR has learned, the club began receiving inquiries from the market after rival Palmeiras struck a deal with a digital bank to name its arena, replacing an insurance company.

According to journalist Jorge Nicola, four companies have started talks with São Paulo interested in replacing Mondelez. Three of them were confirmed to the report.

Keeping an eye on the success of Palmeiras’ deal, at least two banks approached the Tricolor for talks: Santander and Inter.

Upon learning this, an old Tricolor suitor returned with renewed interest. Chinese electric carmaker BYD increased the offer it had presented at the end of last year. That deal was not completed because of the corruption scandals that erupted at the club and led to Julio Casares leaving the presidency.

As AMT revealed in early March, the previous negotiations were for R$ 175 million over five years, that is, R$ 35 million per year, an amount higher than the R$ 25 million annually paid by Mondelez under the deal signed at the end of 2023.

São Paulo is said to be asking around R$ 60 million per season, for the same five-year term. According to information given to the report, BYD remains interested, but wants to take over the naming rights this year, with the club handling the termination of the contract with Mondelez.

The Tricolor’s asking price would once again make Morumbi the most valuable naming rights deal on the market. The new agreement of their green-clad rival surpassed São Paulo’s stadium, as it yields R$ 50 million per year.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.