Palmeiras expect lower 2026 revenue with games away from Allianz Parque | OneFootball

Even with the forecast of earning around R$ 62 million in revenue as the home team throughout 2026, Palmeiras is expected to face a financially tighter start to the year. The reason is well known: Verdão will play the first two months of the season away from the Allianz Parque, the stadium where it records its highest ticket revenues.

For 2026, the club plans to collect R$ 5.3 million from matches in January and February, an amount lower than what was projected for 2025, when the expectation was R$ 5.7 million for the same period. The difference stands out because, precisely at the start of the year, Palmeiras will not be able to count on its main commercial asset on match days.

Allianz vs. Barueri: the financial gap

The numbers help explain the scenario. In 2025, the average net revenue per match at Allianz Parque was R$ 1.8 million, while in Barueri — the main alternative used by the club — this amount dropped to R$ 454,500 per match.

The discrepancy had already been taking shape in the previous season. In 2024, Allianz posted an even higher average of R$ 2.24 million per match, compared to just R$ 268,800 in Barueri. In other words, playing away from home — even as the home team — represents a significant loss of potential revenue.

In practice, a single match at Allianz can yield four to five times more than a game played in Barueri, especially in high-profile clashes such as derbies or decisive stages of competitions.

Conservative planning and impact on cash flow

Given this scenario, the 2026 budget was drawn up more conservatively for the start of the season. The lower projection for the first two months reflects the reality of more modest ticket sales, in addition to operational costs that remain high regardless of the stadium used.

Even so, the club expects to make up for this loss over the course of the year, with a return to Allianz Parque and the hosting of matches with greater public capacity, active supporter programs, and higher ticket prices.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.