Palmeiras sponsor mocks São Paulo, tricolores hit back online | OneFootball

São Paulo fans have been canceling their subscriptions to the betting site SportingBet, the main sponsor of rival Palmeiras, following an unfortunate joke in a provocative tone posted on social media.

The company thought it appropriate to post a montage listing the international shows scheduled to take place this month at Morumbi, presenting them as the next opponents of the Tricolor.

The ironic tone generated indignation among the fans, who interpreted the action as mockery regarding the excess of events at the stadium, the team's displacement from their home ground, and dissatisfaction with recent results.

The post quickly went viral and sparked a wave of virtual protests, with hundreds of São Paulo fans calling for a boycott of the betting house. Fans expressed dissatisfaction on social media, promising to abandon the platform, not to register new accounts, and pressuring for an apology from the company.

As AVANTE MEU TRICOLOR found out, the dissatisfaction was also significant behind the scenes, with influential members and advisors demanding a response from the board. “It was disrespectful,” said one of the sources consulted by the report.

Due to performances by Imagine Dragons, Linkin Park, Dua Lipa, and Oasis, São Paulo will no longer play at their stadium this season. They will host the remaining four home games of the season at Vila Belmiro, the home of another rival, Santos.

The expectation is that the series of shows to be held at Morumbi this year will bring approximately R$ 20 million to São Paulo's coffers. This amount is higher than the R$ 15.7 million net that the club has collected so far in the 15 home games in the Brasileirão.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.