Gazeta Esportiva.com
·10 December 2025
Pelé institute relaunches medal project honouring his Santos goals

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Yahoo sportsGazeta Esportiva.com
·10 December 2025

Last Monday, the Pelé Pequeno Príncipe Research Institute relaunched the Medal Project — one of the initiatives of the Goals for Life program — with a new format, now open for sale to the general public. The commercialization is being done through the Play For a Cause platform, a company that uses sports and entertainment as tools for social transformation.
The Medal Project was born in 2007, when the Institute transformed each of Pelé's 1,283 goals into an exclusive medal. The pieces were minted by the Brazilian Mint, created especially to honor all the goals scored by the King of Football. Produced in gold, silver, and bronze standards, the medals were created with a technology that allowed the engraving of the goal number directly on the face of the product.
In total, 3,849 medals were manufactured, of which only 1,965 are still available to the public. Each piece represents a specific goal of the King of Football and is accompanied by a certificate of authenticity digitally signed by Pelé, the Brazilian Mint, and representatives of Pequeno Príncipe.
The medals are being sold at the following prices:

(Photo: Publicity)
The funds raised will be allocated to the Pelé Pequeno Príncipe Research Institute (IPP), the only social project in the world sponsored in life by Edson Arantes do Nascimento and part of the Pequeno Príncipe Complex, which also includes the Pequeno Príncipe Hospital and Pequeno Príncipe Colleges. The Research Institute is recognized for conducting scientific research that seeks new treatments and cures for diseases that affect children and adolescents throughout Brazil.
“When Pelé partnered with us, he emphasized that ‘he only played on winning teams’. This was an honor for us, and having Pelé opened many doors for us,” recalled José Álvaro da Silva Carneiro, corporate director of the Pequeno Príncipe Complex, who also highlighted the partnership with the social auction house. “Initiatives like this allow us to continue building a legacy of health, science, and hope for future generations,” he concluded.
“We are very happy with the resumption of this project. Due to its historical significance and the purpose it carries, this campaign has everything to mobilize collectors, football fans, and people who believe in the transformative power of sport. Now, anyone can choose their favorite medal, from a specific Pelé goal, to add to their collection,” stated André George, founder and CEO of Play For a Cause.
In addition to direct sales, some medals that refer to particularly remarkable goals in the King's career will be made available in the future in auction format on the social auction platform, on dates to be announced soon.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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