📸 Play: Ed Sheeran to feature as Barça’s face for El Clásico | OneFootball

FC Barcelona has officially confirmed today the selection of its next musical artist for the El Clásico jersey. In the match that will pit the Blaugrana against Real Madrid on October 26 at the Santiago Bernabéu Stadium, the players will wear on their chest the logo of the popular British singer-songwriter Ed Sheeran.

This initiative is part of the strategic alliance with its main sponsor, Spotify, which seeks to unite the worlds of sports and entertainment by highlighting world-renowned artists in the most-watched club match globally.

The design that the culé jersey will feature will not be the artist’s name, but the emblem of his recent musical project and tour, "Play," a nod to the connection between music and play. This logo will temporarily replace the Spotify name, as in previous editions of El Clásico.

Ed Sheeran thus joins an exclusive list of stars who have collaborated with the club, including Drake, Rosalía, The Rolling Stones, Karol G, and Travis Scott. These collaborations have generated enormous media buzz and great success in sales of limited-edition jerseys.

The choice of the multi-award-winning artist, known for hits like "Shape of You" and "Perfect," promises a global impact, especially given his well-known passion for football (he is a shareholder in Ipswich Town, a detail that adds a personal touch to the collaboration).

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.

📸 ROBYN BECK - AFP or licensors