Ponte Preta unveil new main sponsor, details inside | OneFootball

Ponte Preta has officially announced Crear Empreendimentos as its new main sponsor. The announcement was made this Saturday, just a few hours after the club’s members rejected the proposal to turn the club into a SAF.

RTI Esporte Agency has learned that Crear operates in the real estate sector and has a presence in the Campinas Metropolitan Region. The company was founded by businessman Dionas Moreira Moda, who also serves as managing partner.

The new contract now becomes part of Ponte Preta’s strategy to increase recurring revenue and deal with its cash flow difficulties. Without approval of the SAF, the board will have to seek alternatives within the members’ association model to keep the club’s operations going.

SAF proposal rejected by members

The vote held on Saturday did not reach the quorum required to approve the creation of the SAF. The proposal received 234 votes in favor and 150 against, but 254 “yes” votes were needed, equivalent to two-thirds of the members present.

Although it obtained a simple majority, the proposal did not move forward because it failed to reach the percentage required by the club’s bylaws. As a result, Ponte Preta remains under its current model and will have to find other solutions to reorganize its finances.

New sponsorship comes amid financial crisis

The economic situation helps explain the search for new sources of revenue. Recent audits pointed to an estimated debt of R$ 320 million, while the monthly operating deficit reaches approximately R$ 2.8 million.

The imbalance is the result of expenses close to R$ 4 million per month versus estimated revenue of R$ 1.2 million. In this scenario, the arrival of a main sponsor represents a new source of funds for the club.

The financial problems have also caused salary delays throughout this season. Recently, Ponte Preta had to inject R$ 2.2 million to resolve pending issues that led to registration restrictions at FIFA and the CNRD.

Club seeks alternatives after SAF rejection

With the SAF rejected, the board will have to combine the new sponsorship with other measures to reduce pressure on cash flow. The partnership with Crear comes at a time when Ponte Preta needs to increase revenue while also controlling the growth of expenses.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.