Press review: Nike deal, PSG's influence on France and the side v Spain | OneFootball

This Monday, July 13, the French press (from a sporting perspective) focused, on the Paris Saint-Germain side, on a very important new contract to come with Nike. There is also the World Cup semi-final tomorrow evening between the French national team and Spain (kick-off at 9 p.m., broadcast on M6 and beIN SPORTS).

Le Parisien –

L’Equipe –

The PSG revival launched in 2023 has been a real success, with an attractive team that is winning titles. There have also been new sponsorship deals, including this extension with Nike, which should increase revenue from around €60 million to €100 million per year. A very significant rise for the future. We can also see that Paris is impressing and making an impact. There is not only the strong presence of players at the World Cup, especially in the French national team, but also its principles being adopted. Such as fluidity in positioning, very intense high pressing with committed throw-ins, and more subtle things as well. We have seen the protection of the penalty taker, with an identity that remains unclear for a long time.

These are advantages for Les Bleus as they continue to move forward, with someone like Doué who loves these big occasions. And the whole squad seems well equipped. But beware, Spain also has real strengths. Nothing will come easy. At least the French national team has also regained a wave of affection and enthusiasm. Let’s hope it can continue all the way to the final on Sunday.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.