Pro footballer in plastic: Julian Brandt as a Playmobil figure | OneFootball

Julian Brandt will soon be appearing in countless children's rooms. Of course, not in person. The 29-year-old midfielder from Borussia Dortmund will be available as a Playmobil figure starting in March 2026.

However, Brandt won't be alone for long. At the start of the 2026/27 season, ten teammates will join him. Playmobil will become the official licensee of the German Football League (DFL). The DFL announced this in a press release on Monday (December 1).

Starting in September 2026, a total of 198 players from all 18 Bundesliga clubs (eleven per club) will be available as plastic figures. Apparently, they are waiting for the end of the summer transfer window. The collection's motto is: “Your World. Your Stadium.” The figures are intended to represent the respective Bundesliga players “as true to detail as possible,” “from the jersey designs to characteristic features.”

To give fans a taste in advance, there will be, according to the DFL, “an exclusive selection of six Bundesliga figures” in March 2026. This first edition will include “fan favorites from selected traditional clubs,” it says. The kicking plastic sextet consists of Harry Kane (Bayern Munich), Mario Götze (Eintracht Frankfurt), Angelo Stiller (VfB Stuttgart), Luka Vušković (Hamburger SV), Saïd El Mala (1. FC Köln) – and, of course, BVB pro Brandt.

Reaching New Target Groups

“The unique football culture of the Bundesliga thrives on passion, pride, and unity – and now this excitement becomes playable. With Playmobil, we’re bringing the stadium into the living rooms of millions of fans of all ages – football to collect, experience, and share,” explains Peer Naubert, CEO of Bundesliga International GmbH.

With this deal with the DFL, Playmobil is aiming for “additional relevance,” wants to “reach new target groups,” and introduce the brand into an environment “that excites millions.” Board member Bahri Kurter is convinced: “The Bundesliga, in particular, has an extremely strong appeal in Germany.”

It remains to be seen whether Brandt as a BVB Playmobil figure will soon become a rarity. After all, his contract with Borussia ends in the summer of 2026. An extension is currently not in sight.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.