PSG eyeing NBA entry? The idea gains ground in Paris

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·5 October 2025

PSG eyeing NBA entry? The idea gains ground in Paris

George Aivazoglou, the NBA's general manager in Europe and the Middle East, confirmed to Le Parisien the organization's growing interest in Paris, particularly in Paris Saint-Germain. According to the Greek executive, the Parisian club, with its global appeal, could become a key player in the NBA Europe project.

Aivazoglou "PSG is also among the biggest names in the world"

"The interest (for NBA Europe) is great and comes from many teams. PSG is also among the biggest names in the world, with a global audience, a diaspora. We are interested in this type of brands. We are closely following their involvement.

Aivazoglou "It's a good problem to have"

Paris is a place conducive to basketball and culture. So working with PSG, brands like Jordan Brand, or Kevin Durant, one of the best players in history, can only elevate our project. This strengthens our belief that there can be new teams. Even in a city like Paris. It's a good problem to have.

Two teams in Paris? Anything can happen. We are talking to everyone. Over time, this seems to me a very likely scenario."

For several years, the NBA has been sending signals to Europe, and Paris naturally stands as an epicenter. With the support of iconic partners like Jordan Brand and the proximity of stars like Kevin Durant, the French capital has the ingredients of a future bastion of global basketball. In this context, PSG, already a model of internationalization and marketing power, represents an ideal bridge between football and NBA culture.

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The idea of a "PSG" branded franchise is not utopian: it would fit into the club's overall strategy, eager to extend its sporting footprint beyond football. For George Aivazoglou, this union of global brands would be an unprecedented opportunity to permanently anchor the NBA on the old continent. Paris has never been closer to an American dream.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.