PSG shirt sales surge past 1 million a season | OneFootball

PSG shirt sales have surged since last season’s Champions League triumph, with momentum building again ahead of Saturday’s final against Arsenal at 18:00.

According to L'Équipe, the club has doubled its e-commerce sales since last season and shirt sales are up 65%, pushing annual volumes beyond 1 million.

The popularity is not new, but it has intensified with their recent European success under Luis Enrique, the reigning champions.

PSG won the 2024-2025 Champions League with a 5-0 victory over Inter Milan, bringing fresh supporters to the capital club.

The craze has spilled beyond football into school playgrounds. At the Victor Hugo secondary school in Nevers, about 60% of pupils wore PSG shirts this year, overtaking OM’s historic pull in the area.

A second successive Champions League win would likely see the club’s popularity climb further, with shirt sales expected to follow.

Source: L'Équipe