Random one! Why did Jade Picon carry out the ball at a cup match? | OneFootball

Anyone who watched the FIFA World Cup third-place match between France and England in Miami got a surprise before the ball even started rolling.

Brazilian actress and influencer Jade Picon pulled a Ronaldinho Gaúcho and appeared on the pitch carrying the official match ball!

And the reason behind this random appearance is purely marketing.

Jade is one of Adidas’s ambassadors, the brand responsible for producing the World Cup balls.

With more than 30 million followers, she was chosen by the sponsor for the campaign and shared the spotlight with Tobi Brown, a British influencer who also represents the brand.

This same sponsorship deal explains why Jade is never seen wearing the official Brazil national team jersey in the stands.

Since Brazil’s kit is made by a rival brand to her personal sponsor, the influencer gets creative with outfits that reference the country’s colors without showing the competing logo.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.