Robbie Williams strikes dream deal to sponsor hometown club Port Vale: ‘It’s a match made in heaven’ | OneFootball

Robbie Williams, the global music icon and lifelong supporter of Port Vale, is set to become the League Two club’s shirt sponsor for the next two seasons.

The partnership will also see the pop star take on the role of ambassador for the Valiants’ charitable foundation.

Williams’ distinctive ‘RW’ logo will adorn the front of both the home and away kits for the 2026-27 and 2027-28 campaigns, marking a significant collaboration for his hometown club.

Born and raised in Stoke, Williams expressed his profound connection to the club, stating: "It feels pretty incredible, to be honest – Robbie Williams, on the front of a Port Vale shirt. It’s a match made in heaven for me.

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Williams will sponsor Port Vale for the next two seasons (Getty)

“I started going to the Vale when it was 50p for a junior supporter to get in. It takes a village to raise a child, and the Railway Paddock at Vale Park raised me."

The 52-year-old, who rose to international fame with Take That before achieving immense solo success with hits like ‘Angels’ and ‘Rock DJ’, previously staged a concert at Vale Park in 2022.

This new partnership aligns with the launch of the Port Vale Foundation’s ambitious new three-year ‘One Vale’ strategy, which is dedicated to delivering projects focused on health, education, inclusion, and opportunity across the city.

Port Vale chief executive Matt Hancock lauded the agreement, saying: "This partnership means a huge amount to us here at the football club, and we are absolutely delighted to be working alongside Robbie.

“He is not only a global superstar, but also a genuine supporter of the club with a deep and personal connection to our town. It’s that authenticity which makes this so powerful."

Hancock added: "From the very first conversations, it was clear this was about Robbie’s lifelong love for Port Vale and making a tangible difference to people’s lives.

“The support and exposure the partnership will give to the club and foundation will help us reach more people, create more opportunities and continue using the club as a force for good."