Santos and Loovi Seguros end shirt-number sponsorship after contract expiry | OneFootball

Loovi Seguros is no longer a Santos sponsor in 2026, with its branding removed from the numbers on the men's, women's and youth shirts after the contract expired.

Announced in February 2025, the deal was initially presented by the club on social media as a two-year agreement. According to Diario Do Peixe, it in fact ran until 31 January 2026, with any extension requiring a new addendum rather than automatic renewal.

At the end of that term, both parties chose not to continue. Loovi served as the official sponsor of the number 10, appearing prominently on Santos' kits.

The company arrived in the same period as Neymar's 2025 return and maintains a commercial relationship with the player. During the partnership, it took part in activations, including a June 2025 event at Vila Belmiro organised by Neymar with the company, which brought together athletes, former players and other personalities.

With the contract finished, Santos now have free space on their shirt numbers and are seeking a new partner for that slot.

Source: Diario Do Peixe