Santos eye extra R$ 3m from CT Rei Pelé, find out how | OneFootball

Santos is trying to turn the CT Rei Pelé into an extra source of income. The club has started selling advertising boards at the location.

In total, there will be 18 outdoor-format boards available for display. With this initiative, Alvinegro Praiano projects additional revenue of around R$ 3 million.

The management has already managed to sell one space at CT Rei Pelé. Peixe has formed a partnership with Construmoura Construtora. Now, the club is seeking other companies and has mapped the market to expand its portfolio of partners.

“We are opening up this new commercial property to the market. We are looking for alternatives to increase the club’s revenue and diversify our partner base. This is a fundamental move to strengthen Santos’ finances. We have other negotiations underway, always respecting the segments of our current sponsors,” said Caio Lacerda, Santos’ Executive of Marketing and Business.

The partnership with Construmoura Construtora was signed on October 14. The company’s brand is displayed at CT Rei Pelé. There will also be relationship-building activities with the club, engagement activities on social media, and the offer of services to members and fans.

Change of home

It’s worth remembering that Santos is awaiting the construction of CT Vila Praia Grande, which has an estimated delivery time of about a year, at no cost to Santos, just like the construction of the new facilities.

The idea is that the CT built in Praia Grande, once ready, will be used only by the men’s professional football team, while CT Rei Pelé will be exclusive to the youth academy and the women’s team.

The project was carried out in partnership with NR Sports, led by Neymar’s father, and the Peralta Group.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.