Santos hire End To End for exclusive social media, with Marcelo Teixeira image work as bonus | OneFootball

Santos have hired End To End to run the club’s social media on an exclusive basis, with management of Marcelo Teixeira’s institutional image included as a contractual bonus.

According to Diario Do Peixe, the deal was signed on one November 2025, runs until 31 December 2026, and is worth R$ 43,890 per month. The club already has an in-house social media department.

The scope covers automated digital service with a sentiment “thermometer”, management of institutional profiles @sociorei, @meninosdavila and @visiteavila, and production of texts, graphics and short videos with performance monitoring. It also includes fan and member engagement. As a bonus, the company will handle the president’s reputation strategy, daily monitoring, crisis counsel and reporting on risks and opportunities.

Before this contract began, Neymar’s arrival helped lift Santos to third among Brazilian clubs for social media followers in 2025. Across the main platforms, the club has more than 26 million followers.

Santos’ social media team comprises Ricardo Cardoso, Thauã Sousa and Felipe Roque, reporting to marketing and business executive Caio Lacerda.

End To End frames the president’s image as inseparable from the club’s, justifying its inclusion in the brief. The club’s position is that the service relates to the office of president rather than the individual, aiming to align commercial posts across official platforms and the president’s accounts to avoid communication noise.

Source: Diario Do Peixe