Santos to wear Pelé logo on shirt v Atlético-MG; see photos | OneFootball

Santos will take the field this Saturday at 8 p.m. (Brasília time) against Atlético-MG at Vila Belmiro in the Brazilian Championship wearing a special jersey that marks the beginning of a historic collaboration. The São Paulo club has joined forces with Umbro, NR Sports, and Pelé Brand in a global collab aimed at honoring the King’s legacy.

For the match against Galo, Santos’ traditional jersey received a symbolic modification: the space normally occupied by the Umbro supplier logo was taken over by Pelé’s iconic celebration. In an unprecedented move, the English brand gave up its placement on the uniform to give center stage to Pelé Brand. After the match, the jerseys worn by the players will be collected for special initiatives related to the project.

In addition to this activation, the partnership also plans to launch in the second half of 2026 an exclusive product collection, special campaigns, and limited-edition jerseys for collectors, numbered from 01 to 1091 — a reference to the number of goals scored by Pelé wearing the Santos shirt.

See photos of the jersey with the Pelé brand logo:

Santos president Marcelo Teixeira highlighted the historic bond between the club and the King of football.

“It is impossible to separate Santos from the Pelé brand. We are enthusiastic about every initiative that values this eternal relationship, one that makes each of us Santos supporters so proud. Like today’s action, we will work to ensure that many more take place,” he said.

Umbro’s director in Brazil, Eduardo Dal Pogetto, emphasized the symbolism of the initiative. “Making room on the jersey is a symbolic gesture, but also a very strategic one, reinforcing our role as a brand that respects history while also building the future. We are excited about the projects already underway and confident that this partnership can generate iconic initiatives in the coming years,” he said.

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The partnership also marks a new phase for Pelé Brand, which is undergoing a complete rebranding process this April. Under NR Sports management, the brand is gaining clear positioning definitions, international presence, and guidelines for strategic collaborations with clubs in Brazil and abroad. The jersey worn at Vila Belmiro is the first in a series of planned collabs.

“There are very few global icons with the size, representativeness, and positive connection that Pelé carries. Now, we are going to ensure a property worthy of what his name represents around the world, in a professional and structured way,” highlighted Guto Cappio, global general manager of Pelé Brand.

NR Sports partner Neymar da Silva Santos also reinforced the importance of the initiative. “NR Sports is continuing its partnership with Santos with the goal of restructuring the club. In addition to all the investment already made, today we are bringing the Pelé brand onto the jersey, giving the club global visibility and allowing us to continue writing the history of this century-old club,” he said.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.