Santos TV Novibet named South America’s best club channel for second time at Confut Sudamericana 2026 | OneFootball

According to Diario Do Peixe, Santos TV Novibet has reclaimed South America’s top spot, being voted the continent’s best club channel at Confut Sudamericana 2026.

It is the channel’s second such honour, earned ahead of Flamengo and Boca Juniors in a poll involving fans, speakers and football professionals.

The award recognises Santos’s expanding digital output. The channel has 1.8 million subscribers and offers behind-the-scenes access, live shows, chats, goals, interviews and exclusive daily material.

In 2025 it surpassed 160 million views for the year, taking its historical total beyond 700 million. By 2026 to date it has already matched 160 million, placing the channel among the region’s widest reaching club platforms.

Head of content Guilherme Kastner, in post since 2021, has led the editorial strategy, added new formats and expanded reach to bring supporters closer to the club’s daily life.

President Marcelo Teixeira said the recognition underlines the strength of the club’s communications and its bond with fans, praising the team’s work and the supporters’ participation in Brazil and worldwide.

Marketing and business executive Caio Lacerda said Santos TV is now a strategic platform for fan relations and partners, adding that consistent, high-quality content, led by Kastner and the team, has driven growth.

The Confut Sudamericana accolade further endorses Santos’s digital strategy and the channel’s role as the main bridge between the Peixe and its supporters.

Source: Diario Do Peixe

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