São Paulo cash in on AC/DC at Morumbi: “No financial debate” | OneFootball

Morumbi hosted three shows by the famous rock band AC/DC between late February and early March. More than 200,000 people went through São Paulo’s stadium for the concerts, which generated a hefty profit for the club’s much-needed coffers.

Under Tricolor’s new contract with Live Nation, the organizer of shows by major artists, the club now receives a larger percentage of ticket, drink, food, and merchandise sales at concerts held at its stadium.

As São Paulo marketing director Eduardo Toni stated, the club posted a millionaire net gain after the Australian band’s performances.

“We prioritize football. Shows are our second business, but they are a very important source of revenue. We had three AC/DC shows here, around 250,000 people, and São Paulo took in nearly R$ 15 million net from these shows. And we only lost one match. From a financial standpoint, there’s no debate about it,” Toni said in an interview with TNT Sports.

PACKED SCHEDULE

The stadium is already scheduled to host superstar The Weeknd, who will perform two shows on April 30 and May 1, as well as British singer Harry Styles, who will perform on July 17, 18, 21, and 24. Both artists will interfere with São Paulo’s football schedule, especially home matches in the Brasileirão.

Then in October, South Korean group BTS will perform at the Tricolor stadium on the 28th, 30th, and 31st. For all matches when it is displaced from its home ground, São Paulo will use Canindé, as confirmed by executive director Rui Costa in a recent interview. The stadium was even used during the AC/DC shows, in a match against Chapecoense.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.