São Paulo cash in on AC/DC shows at Morumbi: “No debate financially” | OneFootball

Morumbi hosted three concerts by the famous rock band AC/DC between late February and early March. More than 200,000 people passed through São Paulo’s stadium for the shows, which generated a hefty profit for the club’s cash-strapped coffers.

Under Tricolor’s new contract with Live Nation, a promoter of major artists’ shows, the club began receiving a larger percentage of ticket, drink, food, and merchandise sales at concerts held in its stadium.

As São Paulo’s marketing director, Eduardo Toni, stated, the club posted a million-dollar net gain after the Australian band’s performances.

“We prioritize football. Shows are our second business, but they are a very important source of revenue. We had three AC/DC shows here, around 250,000 people, and São Paulo took in nearly R$15 million net from these shows. And we lost only one match. From a financial standpoint, there’s no debate about it,” Toni told TNT Sports.

PACKED SCHEDULE

The stadium is already scheduled to host star The Weeknd, who will perform two shows on April 30 and May 1, as well as British singer Harry Styles, who will perform on July 17, 18, 21, and 24. Both artists will disrupt São Paulo’s football schedule, especially home matches in the Brasileirão.

Then in October, South Korean group BTS will perform at the Tricolor stadium on the 28th, 30th, and 31st. For all matches in which it cannot use its home ground, São Paulo will use Canindé, as confirmed by executive director Rui Costa in a recent interview. The stadium was even used during the AC/DC concerts, in a match against Chapecoense.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.