São Paulo eye Morumbi naming rights deal with carmaker after chocolate firm exit | OneFootball

The São Paulo board has opened negotiations with a car manufacturer to replace the chocolate brand as the holder of the naming rights for the Morumbi stadium starting next year.

The information was initially revealed by the portal ‘UOL‘.

According to AVANTE MEU TRICOLOR, Mondelez, the multinational in the food industry responsible for producing Bis chocolate, has already informed the club that it is not interested in renewing the current contract.

To call the São Paulo home ‘Morumbis’, the company pays around R$ 25 million annually. Signed at the end of 2023, the agreement lasts until December.

Since mid-last year, São Paulo and Mondelez had been discussing the extension of the contract. The goal of Tricolor was to secure the chocolate brand in the naming rights of its stadium at least until the centenary. The scenario was favorable, with optimistic statements from both sides. The company even featured the Bis brand on the women's team jersey.

However, it seems the multinational will promote new marketing strategies that do not include São Paulo. The institutional crisis experienced, which culminated in Julio Casares stepping down from the presidency, is one of the factors that led to the halt in negotiations.

Well, according to the site, it was during this time that an interested party emerged to take Mondelez's place at Morumbi, BYD, a Chinese manufacturer specializing in electric cars.

According to ‘UOL‘, the negotiations would be for R$ 175 million over five years, or R$ 35 million per year, a value higher than that paid by Mondelez.

The discussions began during Casares' administration. And according to the portal, they were interrupted with the departure of the former president. São Paulo is waiting for the discussions to resume, as BYD has not commented on the values proposed by the club.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.