São Paulo open talks for new shirt sponsor after setbacks | OneFootball

Alan Fraco and the new Tricolor jersey, clean on the sleeves (Victor Monteiro)

RAFAEL EMILIANO@rafaelemilianoo

The São Paulo management has been in talks since the beginning of last week with a company in the electronics sector to become its new official shirt sponsor this year.

As AVANTE MEU TRICOLOR has learned, the potential sponsor, whose name is kept confidential, would occupy the sleeves of the São Paulo jersey, the only space that Julio Casares's management still considers vacant on the kit.

For this space, the club has already negotiated with a financial group and a pharmaceutical company throughout this season but failed to reach an agreement.

In the first case, Tricolor held the sleeves in the second half of last year to announce the Grupo Magnum, owner of São Bernardo, which would also manage the club's new virtual bank, but the parties could not reach a consensus on values.

Then, in March, São Paulo was approached by a pharmaceutical company. Time ended up being the villain for the club. The company wanted to advertise its cosmetics line in the space, which Tricolor did not like, and as days passed, the interested party's management was changed. The new management decided not to use football as an advertising platform and reallocated its budget.

São Paulo debuted a new sponsor on its shirt in the match against Atlético Nacional for the Copa Libertadores in August: Cartão de Todos os Sonhos as its new supporter. The contract runs until December 2026 and will bring a total of R$ 18 million to the struggling coffers.

With the addition of Cartão de Todos os Sonhos, São Paulo reaches seven sponsors on the uniform, in addition to New Balance, the sports equipment supplier. In total, around R$ 100 million are raised annually by Tricolor with the spaces on its shirt.

It is the first time in Casares's management that the front bar space of the São Paulo shirt is sold.

Cartão de Todos is not a new company among São Paulo supporters since the current São Paulo leader took office in 2021. It occupied space on the shirt in that first year of management and has remained a supporter throughout this time, launching a special personalized club card, which had former full-back Cafu as the poster boy.

The company also recently announced an agreement to sponsor rival Palmeiras, but in this case, its brand will be placed slightly above the chest, below the collar, for similar amounts.

It is the first new sponsor announced by São Paulo since the departure of Viva Sorte, which displayed its brand on the shoulders of the shirt and left after a unilateral termination by the club, which saw a conflict of interest with the launch of the betting house by the then supporter, which worked only with capitalization bonds.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.