AVANTE MEU TRICOLOR
·17 March 2026
São Paulo push to evict ex-partner from Morumbi after sacking

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Yahoo sportsAVANTE MEU TRICOLOR
·17 March 2026

The removal of FGoal's equipment from Morumbi, hastily initiated this Monday (16th), during the week of the classic match against Palmeiras, encapsulates a broader process of contractual rupture and revenue reconfiguration at São Paulo.
After terminating the contract with the supplier for just cause, the club organized an operation to vacate areas still occupied by the former partner, who did not meet the deadline set for March 6th.
According to the 'Estado de S. Paulo', a notary public clerk oversaw the work, which included a hired transport company and a rented warehouse, to handle items such as refrigerators, ovens, and stoves, which were removed in an inventory procedure.
The cost will later be passed on to the company.
The termination originated from the identification of financial transactions considered suspicious on the Zig Pay platform, a system that centralizes payments at the stadium and the social club.
According to São Paulo, there was action without contractual support or knowledge of the responsible areas. FGoal contested, claiming that the amounts were related to technology and oversight services, but the termination of the original contract, which was to last until 2029, was upheld.
The company even took legal action demanding R$ 5.19 million for losses and damages, including projected profits, but withdrew the action last week, indicating the adoption of a "new legal strategy." "There is, at the moment, no negotiation with São Paulo Futebol Clube," FGoal's defense stated in a note.
Meanwhile, the club conducted a market process to choose a new operator. Five proposals were evaluated by an internal committee until the decision was made for GSH, which will sign a five-year contract and fully take over the sale of food and beverages at games.
The debut is scheduled for the classic on Saturday (21st). The management is working with the expectation of increasing the minimum revenue by at least 150% compared to the previous agreement. The new partnership also includes operational adjustments, such as the standardization of food and beverages in boxes, although some spaces will maintain autonomy.
GSH's role is limited to games; events will continue under the rules of the producers, which does not prevent the possible presence of FGoal itself at shows.
The change, therefore, is not just about the supplier, but the exploitation model.
Also according to the 'Estado de S. Paulo', the new company is not expected to operate the restaurants located in Morumbi, something it does at Atlético-MG's arena and Parque Antártica, for example, but this does not seem to have been ruled out as a possibility for the future, without any specific timeline.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.









































