São Paulo unveil exclusive new shirt for women’s team: photos, details | OneFootball

New Balance and São Paulo unveiled this Monday (17) the new third kit for the women’s team for the 2026 season.

The piece marks an unprecedented milestone in the club’s history, as it is the first time the women’s team has received an exclusive third shirt. The launch is part of the collection that begins the countdown to the Tricolor centenary and pays tribute to the concept of “Tricolor DNA.”

Inspired by the lotus flower — a symbol of strength, resilience, and the ability to bloom in adverse conditions — the kit uses the metaphor to represent the athletes’ journey and leading role in football.

The message “We Are Lotus, We Are Fight” sums up the campaign’s concept, which featured players Carlinha, Tayla, Camilinha, and Crivelari.

Technical and visual details of the new kit

Color and graphics: Made in a lilac shade, the piece features lotus flower elements applied as a watermark across the entire fabric, with a subtle gradient at the bottom to create depth.

Finishing and technology: The club crest and the New Balance logo were developed in 3D TPU with a glossy finish, featuring the inscription “Tricolor DNA” inside the crest. The collar has overlapping ribbed fabric, and the cuffs come in a contrasting tone.

Sustainability and performance: Made from 100% recycled polyester, the shirt uses breathable fabric with NB Dry technology on the front and sleeves to ensure quick sweat evaporation.

Exclusive elements: The piece features the commemorative Lotus Flower seal and embroidery with the phrase “We Are Lotus, We Are Fight.”

According to Leandro Moraes, New Balance’s marketing director, the design sought to balance São Paulo’s rich history of pioneering with a contemporary interpretation, highlighting the road to the centenary. The club’s board emphasized that the launch reinforces the strategic and historic importance of women’s football within the institution.

Sales at SAO Store and New Balance physical and online retail channels began this Monday (17) at 10 a.m. Distribution to the wholesale market begins on Wednesday (19).

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.