Secret meeting revealed: How Max Eberl plans to modernise Bayern Munich | OneFootball

Max Eberl has established a new culture of openness, analysis, and long-term planning at FC Bayern. The sporting director is working tirelessly to strategically realign the German record champions—and has now sent a clear signal in this regard. According to the BILD podcast “Bayern Insider”, Eberl recently organized a multi-hour workshop at the Allianz Arena, where the sporting future of the club was thoroughly examined.

Under the title “Workshop Analysis Status Quo Sport,” the 52-year-old gathered all departments of the club responsible for sporting matters. For eight hours, there was intensive discussion, reflection, and planning.

“All areas reported on their progress and what could be improved,” explains BILD reporter Tobi Altschäffl. Eberl was supported organizationally by Kathleen Krüger, who coordinated the proceedings. Internally, the workshop is considered a key building block on the path to a structured, modern, and holistic leadership culture at Säbener Straße.

The goal of the meeting was to synchronize FC Bayern on all levels—sporting, organizational, and cultural. Eberl had each department present their status quo to create clear interfaces and responsibilities.

The message was clear: the record champions should work more efficiently, networked, and future-oriented. Instead of isolated actions, Eberl relies on joint strategies—a concept that has found particular favor with head coach Vincent Kompany and sporting director Christoph Freund.

Eberl’s New Openness – A Cultural Shift at FC Bayern

Photo: IMAGO

In addition to pure analysis, Eberl surprised with an unusually personal touch. The sporting director spoke openly about his experiences with burnout during his time at Borussia Mönchengladbach—and about the lessons he learned from it.

“He spoke openly—including about turning off his phone and spending time with his dog,” reports Altschäffl in the podcast.

This honesty was very well received within the club. With his leadership style, Eberl wants to show that sustainability and mental health are also essential in top-level sports. His credo: only those who lead with balance can manage successfully in the long term.

Global Thinking: Bayern Expands to South Korea

Parallel to the internal reforms, Eberl is working on the club’s international expansion. After offices in New York, Bangkok, and Shanghai, another foreign office is currently being established in Seoul.

“FC Bayern is also expanding to South Korea—the new office in Seoul is currently being set up,” confirms BILD chief reporter Christian Falk.

This further strengthens the record champions’ presence in one of Asia’s most important football markets. There is also already discussion about another trip to Asia next year, to nurture the growing local fanbase and tap into new economic potential.

Eberl’s signature is becoming ever clearer: no activism, no snap decisions, but thoughtful planning, open communication, and long-term goals. “Eberl has been busy; you don’t always notice everything he does behind the scenes,” Falk summarizes.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.