Manchester City Women
·8 March 2026
Send it Forward: Inspirational women at City share their advice

In partnership with
Yahoo sportsManchester City Women
·8 March 2026

Some of Manchester City’s inspirational women offer advice for the stars of tomorrow…
As part of our International Women’s Day celebrations, the Club launched Send it Forward to celebrate women shaping the game today and inspire the next generation of young girls to see a future for themselves in football.
Female players and staff members at City have penned inspirational messages to help more girls feel welcomed, supported and empowered to pursue a career in football, either on or off the pitch.
Their advice will be shared online and physically via postcards using augmented reality technology, which are available to collect from the Stadium, Arndale and Trafford Centre stores.
A video message from each participant is available to view here.
However, you can also read some key words of wisdom about their various roles and journey so far below…
Mary Fowler - Attacker
“Don’t be embarrassed to try something new. It’s easy to feel embarrassed if you do something wrong, but it’s the only way you’re going to get better. Just keep trying new things and it’ll come with time and with patience.”
Nuria – Chief Marketing & Fan Experience Officer
“I wouldn’t be afraid to try many things. Whether it’s customer service and hearing what customers complain about, where they need help, or being in selling those products or defining new products, any of these roles can be extremely helpful.”
Rosie – Physical Performance Scientist
“Do the basics really well first. When you work in elite sport, it’s easy to get really excited by the big projects, but actually it’s really important to do those real basic skills first and foremost. Be really good at those, and then that will mean that people trust you to then go on to those bigger things and have a real influence.”
Lauren Hemp – Attacker
“Believe in yourself. Growing up, sometimes you might not get the opportunities you want to get, so it’s important to believe in yourself because anything is possible. Go out and try your best every single game. I’m a strong believer that hard work gets you far.”
Becci – Head of Events and Activations
“Don’t be afraid to get your hands dirty and do more entry level jobs when working in events. I was always taught to work really hard and start at entry level. That’s how I’ve worked my way up to where I am today, to show my work ethic and start from the basics.
Vinina – Data Scientist
“Be curious about everything. No question is a stupid question and ask ‘why’ for everything. If you’re given a task, how is that task going to impact the business? Having a curious mindset helps a lot.”

Yui Hasegawa - Midfielder
“Enjoy your football and work hard. The decision that helped me the most off the pitch was with school, where I learned manners and etiquette. Being a good person is very important to me on and off the pitch.”
Lucy – CITC Lead Coach (Employability)
“Remain openminded about opportunities. Trying new things is really important and sometimes you can really surprise yourself in how much you enjoy something that you might not have expected. Also, don’t put yourself in a box and feel free to change your career as your ambitions might change. There’ll be lots of different opportunities to try out.”
Brooke – Cyber Compliance and Audit Manager
“It’s okay to pivot. Sometimes your career isn’t always going to be linear, so confide in people that you trust in senior leadership roles to weigh up your options. Also, continue to learn and to educate yourself on lots of different diverse topics. You never know where your career could take you.”
Lexy – Club Photographer
“The best piece of advice I’ve ever been given is to not compare your journey to anyone else’s. When I was younger, I was shooting non-league football when my friends were working Premier League matches, and I was thinking ‘is there a way I can shoot to the standard that they are?’. But I worked my way up, practicing and practicing and practicing and not comparing myself to anyone.”
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