🔥 Serie A: Napoli rise, Juve drop, Milan & Inter keep watch 👀 | OneFootball

Football in Italy is not just a sport: it’s a collective ritual, a universal language, a passion that spans generations.

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This is confirmed by the numbers from the new Sponsor Value research by StageUp and Ipsos, which captures the state of football fandom in our country: as many as 25.5 million Italians support a Serie A club, that is, 86.8% of those interested in the league.

In other words, almost nine out of ten Italians who love football have chosen a team from the top division.

👑 Juventus reigns supreme (but wobbly)

Juventus remains the team with the largest number of fans, estimated at 7.9 million. This figure still guarantees a clear lead, but with an important signal: for the first time after years of undisputed dominance, the Bianconeri club records a slight decline (-1%).

It’s not a collapse, but a warning sign: Juventus’ appeal remains high, but the era of absolute supremacy may be over.

⚔️ Inter and Milan: a derby among fans too

Behind Juventus, the Milan rivalry is also played out in the stands and on social media. Inter consolidates its second position with 4.2 million supporters (+2%) and further distances itself from Milan, which stands at 3.8 million and shows no growth compared to the previous year.

The recent European performances, with the thrilling run to the final in Munich, have certainly helped strengthen the bond with the fanbase, while Milan, though still much loved, seems to be experiencing a phase of stability rather than expansion.

🏆 Napoli: the champions’ boom

The real star of this snapshot, however, is Napoli. The Italian champions continue to ride the wave of excitement from winning the Scudetto and reach 3 million fans, with an astonishing +15.2% compared to 2021/22.

It’s the most significant growth among the big clubs: the allure of attacking football, the charisma of a city in love with its team, and the second league title in three seasons have fueled a phenomenon that goes beyond the borders of Campania.

📈 Surprises and new trends

Roma confirms itself as the fifth most popular club with 1.8 million supporters, stable compared to last year. But the real surprises come from clubs “outside the Scudetto circle.”

Lecce, for example, has grown by 10%, a sign of enthusiasm passed down from generation to generation. Atalanta also continues to attract fans (+7.5%), driven by results in Europe and a solid technical project.

Verona (+4.8%) and Bologna (+4.1%) are also doing well, showing that fandom is not just a matter of trophies, but also of territorial identity and tradition.

Source: Transfermarkt

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.

📸 ISABELLA BONOTTO - AFP or licensors