Smart Good Things Holding launches Juventus.Winble.com in Italy and France

In partnership with

Juventus FC

·6 November 2025

Smart Good Things Holding launches Juventus.Winble.com in Italy and France

Smart Good Things Holding (SGTH), in collaboration with Juventus, announces the launch of Juventus.Winble.com in Italy and France, an innovative and completely free solution to protect purchasing power that brings together, for the first time, many advantages in a single exclusive ecosystem: immediate discounts, anti-inflation reimbursement and, soon, cashback and travel offers, as well as coverage in case of transport disruptions for all its users.

ADVANTAGES ALREADY AVAILABLE

E-cards with immediate discounts: allow you to save immediately on everyday purchases. The offer is subject to conditions, which can be consulted in the General Terms and Conditions of Sale and Use.
Anti-inflation reimbursement: by using e-cards for regular purchases, users protect themselves from price increases. The reimbursement is equal to the value of inflation applied to the total amount of e-cards purchased in the previous year. It is calculated based on the annual CPI inflation rate published by ISTAT, and can be activated on the anniversary of the first purchase.

COMING SOON

Travel protection and offers: from mid-November, the platform will include coverage in case of disruptions to air and rail transport, as well as exclusive offers on flights and hotels.
Cashback: will be available from mid-December and can be used for oneself or given as a gift.

The platform is designed to be simple and accessible, allowing users to purchase e-cards and use them in their favourite stores, maintaining peace of mind thanks to the real-time display of accumulated benefits. Soon J Winble will also be available on the Apple Store and Google Play Store.

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The initiative already boasts a consolidated network in Italy with over 1,000 partner brands and stores.

Alexandre Zodmi, Director of Global Partnerships & Commercial Development at Juventus, commented: "The partnership with Smart Good Things represents an opportunity for us to continue looking to the future. J Winble is a cutting-edge solution, in line with the innovative spirit of our Club.”

Serge Bueno, President and CEO of SGTH, added: “With Juventus.Winble.com, every purchase becomes an advantage. Protecting your purchasing power, today and tomorrow, while guaranteeing peace of mind and security, is now within everyone's reach. We continue on the path towards a model of protection through consumption, already established some time ago with Salva and more recently with Bleu Blanc Pay. We thank Juventus for believing in our vision from the beginning and for wanting to offer its fans a new model of protection on their purchases.”

The launch of J Winble, already available in Italy and France, is part of a progressive international expansion plan by SGTH, aiming to soon reach the global community of fans worldwide.